Who we are

Embedded Commercial Group (ECG) offers a flexible, fractional engagement model designed to provide clients with experienced, high-impact commercial leadership. Our objective is to strengthen your company’s commercial function, enhance revenue operations, and establish a foundation for scalable growth.

Our Embedded Commercial Executives bring decades-long track records leading globally distributed teams driving commercial excellence and performance, including seven-figure P&L responsibilities, for startup through Fortune 50 high growth and global businesses.

With extensive experience in Life Sciences, Diagnostics, Digital Health, and BioPharma, along with unique exposure to other industries and in East Asian markets our leaders provide expertise in:

• Go-to-market strategy

• Process improvement

• Data-driven decision-making, and

• Cross-functional collaboration